SHOOT PRODUCTION: sherri hill, spring 2025
client: sherri hill
scope: campaign stills + motion
role: photographer / dp
senior producer: cody hill
wardrobe: valeria entringer
production team: bajala production
services provided.
campaign stills production
motion capture (dp)
location scout and production planning
on-set production coordination with local crew
retouching for portfolio presentation
edit and color
launch asset preparation for web, social, and print
overview.
the campaign work for sherri hill is built around visual consistency, pace, and production discipline across stills and motion. for this seasonal launch, our team shot across the dunes and coastline of los frailes and east cape, baja california sur, with a production structure designed to support high-volume fashion coverage while keeping the imagery cohesive across web, social, and print. the shoot moved through a scout day, two dune shoot days, and a coastal day at nest baja, with stills and motion captured in parallel to maximize output from each setup. working with producer cody hill, stylist valeria entringer, and bajala production, our team led photography and served as dp, handling pre-production planning, on-set execution, and motion post, while delivering a unified set of campaign, lookbook, and launch assets.
about this production.
the visual direction for this shoot was grounded in contrast, open dune space, strong silhouettes, and clean movement against the landscape, then expanded with a coastal day at nest baja to widen the campaign language without breaking continuity. the production was structured to hold a high shooting pace while keeping the images controlled and intentional. a scout day set the rhythm first, then two dune days carried the main volume, with a final coastal day used to round out the campaign and extend the visual range.
scope of the shoot
shoot days: 3
travel days: 2
day 1: scout
day 2 to day 3: dunes
day 4: coastal location (nest baja)
looks: approx. 40 to 50 looks on the dunes alone
volume: approx. 50 skus per day
capture workflow: stills + motion captured within the same production schedule
pre-production
Pre-production centered on sequencing, location planning, and light timing across multiple environments. The scout day was used to confirm access, terrain, and movement through the dunes, then lock a structure that could handle volume without losing visual control. The schedule was built around efficient look changes and repeatable setups, keeping the team moving while maintaining continuity in styling, framing, and image direction.
shoot production
The dune days carried the main campaign coverage, with a high-volume workflow designed to move quickly while keeping the work consistent across a large number of looks. Stills and motion ran in parallel, with each setup built to serve both outputs before moving on. The NEST Baja day added a second texture to the campaign, giving the launch a broader visual range while staying inside the same overall tone and pacing established in the dunes.
final campaign stills (place finished images here)
hero image first
then 4 to 8 strongest campaign images
then lookbook sequence
then coastal set images
production notes
integrated stills + motion workflow across all setups
high-volume dune capture with wind / sand / reset management
maintained continuity across looks and locations
built for launch asset coverage across campaign, lookbook, and social
final assets / deliverables
all stills delivered on set to client drives
on-set selects made with client
all video delivered by sku with all usable takes
motion files graded and balanced, ready for internal cutdowns and versioning by sherri hill
video delivered in 16:9 landscape (sherri hill standard)
usage across website, social, and print
timeline
production: 3 shoot days + 2 travel days
scout: day 1
dunes: days 2 to 3
coastal location: day 4 (nest baja)
stills delivery: delivered on set to client drives
motion first review: within 7 days of shoot
motion final delivery: after second review (7-day max lead time per review round)
retouching and post
Sherri Hill’s final retouching is handled in house. The images shown in this case study are retouched by me for portfolio presentation.
Motion was edited, graded, and balanced by me, then delivered to the Sherri Hill team for internal cutdown and versioning.
credits
producer: cody hill
stylist: valeria entringer
production team / assistants:bajala production
motion crew: dp by eli samuel + local crew support
retouching (portfolio presentation): eli samuel
edit / color: eli samuel
availability
Available for fashion launch campaigns, lookbook production, and integrated stills + motion shoots.