Fitness App · Campaign · Photo + Video · Commissioned
About
A ballet-based training app, photographed both on stage and in the ordinary reality of using it.
Campaign and lifestyle photography for Train Like a Ballerina, a workout app built around ballet technique. The brief mixed two registers: the discipline and theater of the stage itself, and the plainer reality of the app in someone’s hands between reps.
Commission
Commissioned by Train Like a Ballerina, a ballet-based workout app. Eli Samuel photographed and filmed the campaign, on stage and in everyday use.
I work across photography, cinematography and handmade books.
After years on commercial sets, I've stripped my work back to what feels true to me: personal and editorial projects made with people and brands I connect with. I make images that feel direct, human and unforced.
