Shooting Supercars for Driven by Design
Visual Power: Shooting Supercars for Driven by Design
This project with Driven by Design was a pure celebration of form, detail, and engineering. I had the opportunity to capture a lineup of iconic supercars — Lamborghini, Ferrari, and Aston Martin — brought together by one shared language: design with purpose.
Performance Meets Aesthetics
Each of these cars brings a different kind of presence. Lamborghini is sharp and aggressive, Ferrari flows with confidence, and Aston Martin brings understated power. The visual goal for this shoot was to lean into those differences while presenting the vehicles as a cohesive expression of automotive design.
The location was chosen to give each model space to breathe. Clean lines, natural light, and controlled contrast helped shape the overall tone. This shoot was less about movement and more about presence — how these machines sit, shine, and speak without needing motion.
A Brand Focused on Design Culture
Driven by Design exists at the intersection of performance and aesthetics. It is not just about the cars, but about how they are experienced visually. Working with their team meant finding a balance between documentary and editorial. The result is a set of images that feel elevated but still honest to the subject.
From carbon details to reflections on the paint, the goal was precision. Letting the forms speak without overloading the frame. Every shot is intentional, every angle considered.
Final Frames
This series captures the essence of what makes these cars timeless. Not just the badge, but the way they are built and presented. It is always rewarding to work on projects that treat design as more than surface. This one was about expression, craft, and the space where photography and engineering meet.
