The Row: Margaux 15 // Limited Edition

Written By Eli Samuel

Shot a editorial campaign for The Row, featuring the Margaux 15 bag in a limited edition color. We kept it clean and focused, shooting in-studio at Texas Grip in Austin—perfect for dialing in the light and keeping the attention on the details.

Lilli Heintz was our model, bringing that effortless, understated elegance that fits The Row’s world perfectly. We drew inspiration from classic fashion and editorial campaigns, keeping the compositions refined and the energy intentional. The whole approach was about restraint—clean lines, soft light, and letting the bag’s design speak for itself. The Margaux 15 doesn’t need anything extra; it’s all about timeless craftsmanship, and I wanted the images to reflect that.

Simple, elevated, and beautifully executed—just like the bag.

Eli Samuel

Eli Samuel’s practice is grounded in a sustained curiosity for visual communication, patterns, and color. He moves between photography, design layout, printing and bookbinding, and the moving image. His work often begins with feeling, then a frame, chasing an emotional charge first to drive the viewer’s attention, then building the image around it, using tension to turn something raw into something intentional.

Through handmade books, he slows the viewer down, using sequence to control how meaning unfolds and to make the work physical and permanent. These books rely on raw, charged pairings, placing people living with something beside language used as both messaging and form. Handwritten diary notes and typography operate as image, building rhythm, pressure, and intimacy across the pages.

In commissioned work, he brings the same emotional precision and visual discipline to campaigns and editorial projects, shaping bold, cinematic images that balance authenticity with intention. He works closely with clients and creative teams to build clear visual narratives, creating photography and moving image that feels direct, elevated, and human.

His work extends across multiple ventures, including editorial and commercial photography, fine art bookmaking and printed editions, campaign and brand direction, and moving image projects.

eli samuel

hello@elisamuelphoto.com

+1 512 698 1257

@elisamuelphoto

@ridgy_digi

https://www.elisamuelphoto.com
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