Bondi Beach Vibes: A Fashion Shoot with Annex

Back in July 2019, I had the chance to collaborate with Annex, a fashion brand with an edgy, modern vibe. We shot on Bondi Beach in Sydney, and the location was the perfect backdrop for the collection. The raw beauty of the beach, combined with the energy of the place, created the ideal setting for capturing both photos and video.

The shoot wasn’t just about stills; we focused on getting every angle and moment that reflected the brand’s bold style. The beach’s natural vibe added an element that tied everything together, making each frame feel alive and in motion.

What stands out to me about this shoot is how well the combination of fashion, location, and the energy of Bondi came together to create something raw and real. It felt effortless, like the environment and the pieces were made for each other.

Check out the final images and video from this shoot in my portfolio. I’m stoked with how it turned out.

Eli Samuel

Eli Samuel’s practice is grounded in a sustained curiosity for visual communication, patterns, and color. He moves between photography, design layout, printing and bookbinding, and the moving image. His work often begins with feeling, then a frame, chasing an emotional charge first to drive the viewer’s attention, then building the image around it, using tension to turn something raw into something intentional.

Through handmade books, he slows the viewer down, using sequence to control how meaning unfolds and to make the work physical and permanent. These books rely on raw, charged pairings, placing people living with something beside language used as both messaging and form. Handwritten diary notes and typography operate as image, building rhythm, pressure, and intimacy across the pages.

In commissioned work, he brings the same emotional precision and visual discipline to campaigns and editorial projects, shaping bold, cinematic images that balance authenticity with intention. He works closely with clients and creative teams to build clear visual narratives, creating photography and moving image that feels direct, elevated, and human.

His work extends across multiple ventures, including editorial and commercial photography, fine art bookmaking and printed editions, campaign and brand direction, and moving image projects.

eli samuel

hello@elisamuelphoto.com

+1 512 698 1257

@elisamuelphoto

@ridgy_digi

https://www.elisamuelphoto.com
Previous
Previous

Austin Adrian Portfolio Development with Axle Management

Next
Next

The Row: Margaux 15 // Limited Edition